Recently on the blog we covered the basics of adding images to your website. Images are not only a powerful way to convey information and create a better user experience, but they can also be great tools for boosting your website’s Search Engine Optimization. Now that you’ve uploaded your high-resolution images to your website, we’re ready for the next step. Today we’re …
How to Optimize Your Images to Appear in Google Search Results
Recently, we’ve connected with an amazing group of creative entrepreneurs around the Philadelphia area, many of whom are photographers. We were lucky enough to host an SEO and Digital Marketing workshop for this group, during which we quickly realized a large pain point for many small business owners. [You can download your own copy here!] The photography industry is extremely …
What is Search Engine Optimization?
Search Engine Optimization (or SEO) is a very popular term in today’s online world. Yet, for a catch word that is thrown around a lot, there are still many misconceptions about what SEO is – and what it is not. Today, we’re diving into what SEO is, the basics you need to know, and why it’s so important for EVERY company. …
The Importance of Heading Tags
At Shoobie Media, we’re believers in small businesses. We know the hustle and hard work that is involved with turning your passion into a paycheck, and we’re on a mission to support small businesses in every way possible. For some clients, that means taking the burden of blogging off of their hands and allowing them to work on the core …
What are Alt Tags and Why Do They Matter?
Alt tags defined By definition, an alt tag serves as a text alternative for an image on your webpage. The text you include in your alt tag should generally describe what contents your image is showing as well as its functionality. One of the most cited uses of alt tags is to provide relevant information (and in this case, text) …