Almost two years ago, Google launched a new algorithm dubbed “Pigeon” to provide more useful, relevant and accurate local search results. Before Pigeon, queries on the Google Search Engine provided results that were much different than searches on the Google Maps platform. The new algorithm aimed to connect web and map searches more cohesively and in turn, tie local results more closely …
What is Search Engine Optimization?
Search Engine Optimization (or SEO) is a very popular term in today’s online world. Yet, for a catch word that is thrown around a lot, there are still many misconceptions about what SEO is – and what it is not. Today, we’re diving into what SEO is, the basics you need to know, and why it’s so important for EVERY company. …
Why Every Business Needs an Optimized Google My Business Page
Google has become the go-to place to find nearly everything we need. In fact, the term “Googling” has become synonymous with searching or looking up something. Needless to say, having a presence on Google is a MUST for all businesses. So why do so many miss out on this great opportunity to boost local awareness? In our experience, most businesses …
The Top 5 Reasons Your Company Needs An Online Presence
In today’s world, an online presence isn’t a should – it’s a must. In Shoobie Media terms, an online presence is everything from having a great website to an engaging social media presence to showing up in Google searches. In short, having a kick-butt online presence is what we’re all about. Here are our top 5 reasons why YOUR company …