Recently on the blog we covered the basics of adding images to your website. Images are not only a powerful way to convey information and create a better user experience, but they can also be great tools for boosting your website’s Search Engine Optimization. Now that you’ve uploaded your high-resolution images to your website, we’re ready for the next step. Today we’re …
8 Easy, Quick, and Cheap Ways to Boost Your Company’s Local SEO
Search Engine Optimization, or SEO, is an important factor that every business-owner should consider. Essentially, SEO contains all of the strategies to increase your website’s ranking on search engines. Not only is SEO important for organic search rankings, but it plays an even larger role when it comes to your company’s local presence. (You can learn more about that on our …
How to Optimize Your Images to Appear in Google Search Results
Recently, we’ve connected with an amazing group of creative entrepreneurs around the Philadelphia area, many of whom are photographers. We were lucky enough to host an SEO and Digital Marketing workshop for this group, during which we quickly realized a large pain point for many small business owners. [You can download your own copy here!] The photography industry is extremely …
The Impact of Local SEO
Almost two years ago, Google launched a new algorithm dubbed “Pigeon” to provide more useful, relevant and accurate local search results. Before Pigeon, queries on the Google Search Engine provided results that were much different than searches on the Google Maps platform. The new algorithm aimed to connect web and map searches more cohesively and in turn, tie local results more closely …
What is Search Engine Optimization?
Search Engine Optimization (or SEO) is a very popular term in today’s online world. Yet, for a catch word that is thrown around a lot, there are still many misconceptions about what SEO is – and what it is not. Today, we’re diving into what SEO is, the basics you need to know, and why it’s so important for EVERY company. …
The Importance of Heading Tags
At Shoobie Media, we’re believers in small businesses. We know the hustle and hard work that is involved with turning your passion into a paycheck, and we’re on a mission to support small businesses in every way possible. For some clients, that means taking the burden of blogging off of their hands and allowing them to work on the core …
Why Every Business Needs an Optimized Google My Business Page
Google has become the go-to place to find nearly everything we need. In fact, the term “Googling” has become synonymous with searching or looking up something. Needless to say, having a presence on Google is a MUST for all businesses. So why do so many miss out on this great opportunity to boost local awareness? In our experience, most businesses …
The Link Between SEO and LinkedIn
It’s easy to just think of LinkedIn as the place where one goes to make a professional portfolio online while providing access to a digital resume. If this is the case, then most people (ourselves included) tend to forget about updating and making changes to your LinkedIn profile once it’s set up. This becomes especially true when someone has found …
Should You Blog for Your Business?
A handful of our clients will ask about blogging and whether or not it’s necessary. The short answer is YES. Blogging is absolutely necessary to blog if you are looking to do any of the following: Drive traffic to your website, increase SEO ranking, convert traffic into leads and become an industry leader. All of the above essentials are what will …
What are Alt Tags and Why Do They Matter?
Alt tags defined By definition, an alt tag serves as a text alternative for an image on your webpage. The text you include in your alt tag should generally describe what contents your image is showing as well as its functionality. One of the most cited uses of alt tags is to provide relevant information (and in this case, text) …